In this day and age, it is incredibly important to have a strong social presence. If you are not known on the internet then you may as well not exist. Apart from an expertly created website that utilizes all search engine optimization tools, social search and platforms have become just as important and if you run your own fashion business, then a social presence is even more important as it fits your brand and offering perfectly. Your fashion business should already have a website that is SEO optimized, a Facebook and Titter profile and a Google Plus account. The next social media train you need to board is Pinterest. Fashion and style is the third most popular category on Pinterest and the second most repinned on the social media site. If this is not enough of a push to get your fashion brand onto the social media site, then how about the fact that Pinterest referrals spend 70% more money than visitors referred from non-social channels, and are 10% more likely to make a purchase than those referred by Twitter and Facebook. In this interesting and informative article, we look at the benefit uses of Pinterest for your fashion business and how to go about getting traffic to your site and creating an online brand that people will want to share.
How To Use Pinterest For Your Fashion Business
Build a following
Before you start your journey of success on Pinterest, you need to build and gather a following. This will be comprised of your fans, clients and following which will want to admire your fashion business on Pinterest. Share your Pinterest profile with people who already celebrate and follow your brand through Facebook and Twitter. Make sure to add a follow me button on your other social profiles, website and letters.
Gather new fans
Once you have encouraged your existing fans to follow you on Pinterest, it’s time to create a new following and group of fans. Follow popular and high profile Pinterest app users in your market of fashion and affiliate businesses. Make sure to comment, repin and get involved in popular discussions circulating out there.
Looks for Pinterest users that need help or questions answered relating to fashion or style. You will become the fashion business and Pinterest profile to go to for all fashion related questions.
The importance of links
To generate significant traffic to your fashion business site, make sure to include a link to your site from Pinterest. Also add an optimised description of what your business does in your Pinterest profile.
The last step which is one of the most important is to make sure you choose Pin-worthy images that people will want to share. Build Pinterest boards that also share knowledge and create a conversation. Using social media is not just about advertising your brand, it’s about an interaction.
Jemma Scott is a freelance fashion writer that looks at how Pinterest can benefit your brand as well as the new designer suit on the market.