The Small Biz Success Coach Program
“If you own any kind of ‘brick and mortar’ or ‘Main Street’ kind of business and you’re looking to increase your sales and profits using the most effective no-cost and low-cost marketing strategies, both offline and online, then this is for you!”
Dear Business Owner or Corporate Executive:
If you’re looking to grow your business profits, then you’ll find this letter very valuable in helping you make more money, without working harder, and in less time than you’re spending now.
You’re going to discover a proven “step-by-step” system that can easily increase the profitability of your business by 50% or more within the next 6-12 months, and with little or no more marketing costs than you’re spending now.
You’ll learn how to create, design, master-mind, implement and manage these profit-producing concepts and strategies into your business. And no matter what industry you’re in, these strategies and concepts will get you more prospects, customers, sales and profits.
Hi, my name is Mark Hendricks.
I’m a business and marketing expert; sales copywriter; joint venture specialist; software developer; an author, speaker, consultant, mentor, and success coach.
For the last 25 years, I’ve been using my proven marketing secrets in my own businesses to personally sell millions of dollars of products and services, as well as help other business owners get more predictable and profitable results in a wide variety of industries. I work and live with my wife on our horse farm, hidden away in the rolling hills of Trilby, Florida.
Using the internet since 1994, my advice, articles, and publications have helped thousands of people world-wide to get more leads, customers, sales and profits that creates the kind of business that provides you and yours with the lifestyle that a successful and thriving business can provide.
I don’t tell you this to brag or boast, I only mention it because we’re going to talk about something very important to you and your business success, and I want you to know what I tell you is true and reliable.
Do you remember when you first decided to go into business?
Maybe you used to work for another company doing what you’re own company does now?
Maybe you came up with a new idea that solved a problem you saw in the marketplace and now you’re providing the solution or a new and improved solution to that problem?
Maybe you bought a franchise and you’re now the owner/operator?
Maybe you graduated from college and started your own practice?
Whichever situation above applies to you, in those early days, you most likely had to:
- find customers, or clients, or patients
- get them to come in to see you or contact you in some way
- get them to buy from you the first time
- try to get their repeat business
- encourage them to tell others about you
- be responsible to get the business
- do the business
- get it out the door and delivered
- do the accounting and record keeping
- deal with employees, vendors, and suppliers
- watch out for regulations from every level of government
- manage everything
- and still try to have something you’d call a life too!
You basically wore all the hats, didn’t you?
Did you know that 30% of all business startups don’t survive over two years, and over half of all businesses never get past the five year mark.
And do you know what the “experts” say is the most common reason for business failure?
The “experts” pompously proclaim from their ivory towers and high-rise office buildings…
“Lack of capital and financing.”
They think you should be using your own money and getting loans to finance your business.
I say they’re wrong.
The most common reason I see that causes most businesses to fail, and other businesses to not perform as well as they should is…
“Lack of customers who pay you money for the products and services you offer.”
I think you’re much better off growing your business as much as possible using your customers’ money that they pay you, reinvest some of the profits in more marketing and continually leverage up your business growth using customers’ money – without risking your money or getting maxed out with debt in credit lines with your banker.
If you think in terms of this new paradigm mind shift for a moment, you can immediately see where you need to be focused as the leader of your business.
And that is… your attention should be to focus on attracting more prospects, convert them to paying customers, get them to buy again from you, and refer their friends to you – and repeat this process by developing and installing marketing, operational, and financial systems into your business that will consistently do this time and time again, like a fine-tuned “autopilot customer-attracting and repeat business profit machine”.
And therein lies the real problem.
You see, most business owners I come across don’t have the time or expertise in marketing to really leverage all the upside profit potential that lies hidden in their business. In plain talk, they’re already “wearing too many hats” and just too busy working in their business rather than on their business, to make it as profitable as it could and should be.
So what business are you really in?
This is a really important point…
No matter what business activity you do, first and foremost, you need to be in the marketing of your business – that is your prime directive as the owner and head of your company
- advertising agencies and marketing firms who are frequently paid not only for the “creative” work they do for you dreaming up those crazy “lowest common denominator” ads and commercials, but they also make bucks buying the media placements on your behalf (not to mention how they love to win awards and be recognized by their peers for their creativity, regardless of whether you make money from their promotions or not)
- newspaper ads and yellow page sales people who want to stop by out of the blue for a few minutes to go over your ads and then just try to sell you more ad space to generate themselves higher commissions, and when you tell them your ad hasn’t really been working very well, their standard answer is… well, it’s been working great for other businesses (don’t you just want to smack them when they say that?)
- internet marketing gurus who say they know something about marketing a local business online… give me a break, these are the people who grew up playing video games and now they’re going to tell you how to run your business?… most of them have never sold a chocolate bar to raise money for the marching band much less dealt with everything you’re up against day in and day out
- a retired mid-tier executive from an old rust-belt manufacturing plant who likes to donate his time as a S.C.O.R.E volunteer to give him something to do a few days a week when he’s not playing golf at his retirement community
- accountants, CPAs, bankers and attorneys… now don’t get me wrong, these people are a real necessity to survive in today’s business world with all the regulations and paperwork you’ve got to keep up with… but if you’ve ever asked their advice on getting more business coming in the door, most will be hard-pressed to come up with ideas that produce quick results for you
- or maybe even your cousin Larry who works part-time as a sales guy for a time-share condo in Orlando… (yeah, that’s the ticket… call 1-800-GET-LARRY)
First let me say something right up front…
And yes I may risk ruffling a few feathers of some of those listed above, but you and I are talking heart-to-heart here…
Nobody knows your business as well as you do, so why take
a sales rep’s or deal killer’s advice on how to run yours?
And none of those listed above see the whole picture of what
you’re up against trying to get customers in the door, get
your products and services delivered to them, paying
your expenses, and make a profit for yourself!
They just see their “small piece of the puzzle”
role in your grand view of things…
But look, it’s not their fault… they’ve got their own business to think about, don’t they?
And truth be told, they’re really up against the same kinds of problems you face every day.
But here’s what I don’t get… why don’t they understand that you have those same problems too when they deal with you?
You think they would have some real-world ideas to help you solve your problems.
But here’s an even scarier thought…
Maybe they have no clue how to really help you in your business and they’re just slogging through their day just doing it, doing it, doing it… like most business owners and executives do, not really having a clue how to get more leverage from all of their unrecognized assets that are hidden from their sight, right in plain view, just waiting for someone to show them how to put those marketing assets to work.
spend very little time getting to personally know you and your business
spend little effort in educating you in the basic marketing principles and strategies that are proven to work and you need to know
sell you their sales system or marketing package
get your money and give you some support, and then…
leave it up to you to try and make it work for yourself
As you may have guessed – I work very differently…
Here’s what you get from my on-going personal guidance, experience and assistance as a Member of the Small Biz Success Coach Program…
How to attract more leads and prospects to your business
How to convert more prospects to customers for your business
How to increase the lifetime profit value of your current and new customers by increasing the average dollars per sale, and increasing the frequency that they purchase from you
How to clearly state the exact “reasons why” people should do business with you rather than any of your competitors
How to improve your current marketing approach for quick profits
Three secrets to getting more profits out of your current customers
How to set up joint venture alliances with other business owners – a mutually beneficial way to easily harvest more profits by working together with others
How to use targeted direct marketing to get new customers who are eager and willing to do business with you
How to get more results from your advertising dollars – your advertising is costing you the same whether it brings in a little or a lot, here’s how to get more business in the door with no more expense
How to drive your competition absolutely crazy by using FREE marketing concepts – don’t pay for advertising, when you can get it for FREE
Now if you’re like most business owners, in addition to all the other responsibilities (and headaches) you have in running your business…
you don’t really have the time or desire to figure out all of this marketing stuff by yourself…
you won’t follow through and put these strategies in place like you know you should, and…
you know in your heart-of-hearts you’re not capturing all the profit your business has to offer, and you could really use some expert help at this stage of your game
You’d agree, wouldn’t you?
That’s where I can help you the most.
This is really a basic business concept, but unfortunately it’s at this level that some business people dismiss this as “obvious”, and don’t fully grasp this foundational truth of business building, therefore they completely miss out on how this simple concept will catapult your profits beyond what you are currently doing, and help turn your business into the profit-machine it can and will be.
Now let’s take a look at the numbers (let’s use $100,000 for easy math, add a zero if you like to think in the millions)…
$100,000 + 50% growth = $150,000
Yes, I know that’s a simple formula, and I know you’re thinking…
“Mark, I’ve been busting my brain for years trying to make my business have more profits – if it were that easy, I’d just wave a magic wand and do it.”
Let me introduce you to the magical concept of the “Magic Wand of Marketing Leverage” in helping you build your business.
First, let’s talk about “The Three Ways To Grow Your Business”:
- attracting more prospects
- converting more prospects to customers
- increasing the lifetime value of your current and new customers by increasing the average dollars per sale, and increasing the frequency that they purchase from you
*** Important – please read through these three ways to grow your business again ***
Alright, let’s continue…
So, instead of hoping for “pie-in-the-sky” dreams of increasing your business by 50%, we can break things down into manageable steps, and if we increase each of these three areas just a little, we create the magical effect of “Marketing Leverage”, like this…
- plus 15% increase in attracting more prospects
- plus 15% increase in converting more prospects to customers
- plus 15% increase in sales from current and new customers
Simply by increasing each of these three areas by only 15%, your profits grow exponentially to…
$152,087 !! (that’s over the 50% increase we were shooting for)
So you can appreciate how important it is to have an effective marketing program in place that leverages each of these three basic areas.
Now here’s a little secret that can work more magic for you…
In each of these three areas you’ve seen work above, there are a number of strategies and techniques that can be used to leverage up each of these three basic areas even more, creating more marketing leverage to increase the profits of your company (these are the strategies you learn in the Small Biz Success Coach Program).
So instead of only 15% leverage in each of these, it’s not unreasonable to think we could leverage one (or more) of these three marketing levers up to 50% or more!
Stop, and just imagine for a moment…what if you could:
- attract 50% more prospects, or…
- convert 50% more prospects to customers, or…
- increase the lifetime value of your current and new customers by increasing the average dollars per sale by 50%, and/or increase the frequency that they purchase from you by 50%
What would that do to the bottom line profits of your business?
Can you say… Woo Hoo!!!
Gets exciting, doesn’t it?
So, you can really see the advantages of “Marketing Leverage” and how just this one concept can create astounding results in your business, yes?
How about a bonus tip to get you thinking even more, here’s a fourth and fifth way to leverage your profits:
- increase the rate at which those first three happen… equals more profits in less time!
- increase your sales profit margins by reducing your cost of goods sold
Now we could just stop right here and you could click away and try to implement those five ideas into your business without my on-going help, but I don’t think you really want to do that, here’s why
Small Biz Success Coach Program
Here's just some of what you get and have instant access to when you sign up now
I am looking forward to working with Mark on other projects and finally breaking through the barriers that have kept me from success. If you can get close to one person and get some of his insight – by whatever means possible – make it Mark Hendricks.
Please feel free to use this as a testimonial because I want to say this DIRECTLY to anyone considering hiring you as a coach, mentor, or advisor… “Don’t think… just do it. Mark is the real deal and one of the few leaders in this market. He’s 100% bonafide, real deal.” Thanks again Mark.
Mark takes the talents he sees in each of us and projects them into the business at hand, which in turn enables us to become more successful at our ventures, whether they are online or in a brick and mortar store.
Imagine what joy and purpose this hurricane of thoughts will drive you toward. It only takes him 3 minutes to understand, to pull from you what you really want to be doing, to give you a goal you knew you already had. Mark is a magnet of purpose, he’ll bring it to the surface.
At first I was quite skeptical at what I could learn but Mark really did surprise me. His advice was timely, specific and so very worthwhile. Thanks Mark for your very valuable generosity!
I’ve been able to incorporate the information that I learned from you into different areas of my life as well as use it to help others. Thank you for sharing your wisdom, knowledge, and your immense generosity!
My conversions went up about 50% after that. If you ever get a chance to spend time with Mark, you should do it.
"How can Mark make such a great offer?"
You know, that’s a great question… let me give you my best answer.
Over the years, there have been thousands of people who have wanted me to help them, and it’s really only possible for me to take on a few one-on-one personal marketing and success coaching clients at a time. But I also know there are lots of business owners who could really use some help in attracting prospects, converting them to customers and clients, and then developing those buyers into long-term profitable relationships. So I set out to come up with a way to help as many serious-minded entrepreneurs as I possibly can to become even more successful than they are already.
This is exactly why I created this Small Biz Success Coach website and membership program.
By creating this training and mentoring program I’m able to help more business owners learn and implement these proven strategies, and also help them understand and acquire the mindset it takes to be a successful entrepreneur.
Let me be clear, I’m not trying to pitch you a pre-packaged marketing system.
No, I prefer to teach you my jealously-guarded marketing and business secrets that I’ve discovered, tested and implemented into my own businesses and other businesses to generates millions upon millions of dollars of sales over the years. By doing this, I can implant these marketing and success strategies into your mindset, so you have the power to create more and more successful results for yourself, time and time again.
Through audios, videos, special reports and study guides; webinars, teleconferences, articles, interviews and personal one-on-one call-in consultation days; workshops, bootcamps, and conferences too – it’s all part of the program designed to make sure that you stay plugged in and keep in touch with me
So Here's My Simple Offer To You
That’s right, you can try out the whole program for only $67 per month – FREE.
However, let me point something out regarding the way I’ve structured this program…
As you can see, there is a commitment on my part… and that is to be valuable to you, by continuously providing you with guidance and support as you grow your business using the business and marketing strategies and techniques that I reveal to you.
There’s Only Two Things I Ask Of You…
- I don’t like working with whiners, complainers, and quitters, so please don’t be offended when I say this… if that describes you, please don’t signup.
- I really do like people who take action on ideas and implement them to get the proven results that these strategies and techniques yield to those you really get excited about using them in their business… so take action and implement what I teach you.
Just a few more things, they’re important…
From time to time, we close off the program to new members.
I’m not so much interested in quantity of members, I am more mindful of the quality of members. So if you click the Join Now link below and you find that we are not accepting new members at this time, I will ask you to remain on our email list and I will let you know when new members are being accepted.
We also have a policy that once you are a member and if you decide to quit, then you are not allowed to join again later. This protects all of our members and myself too from those who just want to take and run, and those who do not want to be participating in a positive mindset mastermind group such as this.
By the way, here’s one other reason to sign up today… at some point in the future I am considering limiting memberships within local areas for each business type, this is so you are not competing with another one of our members in your same geo-local market area for your same business activity.
One other thought…
It’s been said that successful people make decisions quickly and make changes slowly.
At first, I didn’t agree with that statement, until I realized that the decisions were made after a lot of research, thought, and gut checking… then it made perfect sense to me.
So I ask you…
Have you been searching for answers to get your business up and going like you know it should be?
Have you been thinking about the things I’ve presented to you in this letter?
And if I know what you’re going through right now in your life and your business, you’ve been doing some serious gut checking too, haven’t you?
Look, whether you join today or not isn’t up to me, it’s really up to you.
And it’s really not my style to keep pitching and pitching to try to convince you to take action.
Either this program is what you need, or it’s not… and only you can decide that for yourself.
Of course, I’d love to have you join in… it’s a life goal of mine to help create more “eagles” in the world – those successful entrepreneurs who can lead the way, who really make a difference in the quality of life of their customers, employees, community and their own families too.
But if for some reason you’re not up to that now, I understand.
But just know that the frustrations you’re having will still be there tomorrow, and the next day, and the next month and year too.
Sadly, you’ll be missing out on what could have been… by not taking action today.
Go ahead, be good to yourself… you deserve it.
I wish you all the success that is yours and hope to hear from you soon.
As always, my best to you —
P.S. Interestingly, there’s one thing I already know about you for certain… if you’ve read this far, I know you’re interested in getting more prospects, customers, sales and profits from your business. It’s just a question of your willingness to take that small first step that’s necessary for you to experience for yourself the benefits you’ll receive from this truly one-of-a-kind program.
P.P.S. Look, I could go on and on trying to “sell you” (and maybe you expect me to), but that’s not my style. You don’t have to decide now, just give it a try, implement a few of the concepts into your business, then you be the judge. That’s the best way I know to convince you this is the best business decision you’ve ever made.
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