Multi Profit Monthly

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Within this course you embark on a journey of creating and starting an online business.

To have a successful Internet business, you need only four things:

1. Product
2. Copywriting
3. Traffic
4. Conversion and Sales

It really is that simple. If you have those things… competently performed, you will have a successful, profitable Internet business. Let’s talk about competency in each of those fours areas and how you can quickly master each one.

Product

You need a product that people want. Don’t fall in love with a product just because you think it’s cool. We’ll go into details in future modules, but I look at two things to determine if a product is wanted enough for me to sell it:

• Are there people searching for that product
• Are fellow marketers willing to pay a significant amount of money for traffic for that search term because people are buying.

I multiply those two numbers. If the result is higher than the result for the product “air guns”, I’m willing to get into that market. Why “air guns”? It was simply my first profitable product. Can products that score lower than “air guns” be profitable? I’m sure they can, but there are enough markets that score higher than “air guns”, I’m not willing to chance it.

BTW, don’t get too hung up on the product. It is the least important of the three items.

Don’t spend two years developing a product. There are already thousands of products available on the Internet that you can market and earn a percentage as an affiliate. Choosing your product should take no longer than a half an hour, not two years. You can run the numbers for 6-10 product ideas in less than half an hour and make your decision. Then start concentrating on what really matters… which is…

Copywriting & Content Creation

Now you need to describe your product. You will do this in many ways. You will create a sales page on a web-site that will describe the product and try to sell it. You will write small text ads to run on PPC search engines. You will write similar one and two line descriptions to enter into affiliate networks. You will write articles, create videos, and resource boxes for those articles. You may even write a signature line for use on forums.

The point is that copywriting is what conveys the message about your product. It is simply some words. You can sometimes uses pictures and videos, but it is generally the words that actually do the selling. Don’t forget that you are in the business of words.

Traffic

Once you have copy that sells, you need to get people to see it. We call that “traffic” on the Internet.

There are dozens of ways to get traffic on the Internet. Let me focus on two ways that I recommend to beginners because both are free (well; there is a small one-time cost to get started, but you don’t pay for each visitor like some other sources).

1. Search Engine Optimization – get free traffic from the search engines by being ranked high for the search terms associated with your product.

2. Article Submission – get recognition and links to your site by writing and submitting articles.

Let’s talk about Search Engine Optimization first. First of all, DO NOT waste weeks and months of your life listening to the lemmings on the SEO forums. In my experience, they are just the blind leading the blind. There are three factors to search engine optimization you should focus on:

a) Your domain and URLs
b) On page optimization
c) Links to your site

Conversions & The Sales Funnel

Finally, at some point you will need to ask for the sale or something of value from your site visitors – this is called a conversion. You’ll also head the term “conversion rate”.  This is the percentage of people that visit a site that performs an action such as sign up for an email list or purchases a products. 3% is the industry average. Getting conversions is the name of the game in internet marketing.

Improving your conversion rates and optimizing your sales funnel is all about understanding how your site performs. If you can focus on your subject and get the site to load quickly, you should see dramatic improvement.

Wrapping it all Up

That’s it. Running a successful, profitable Internet business is really just that simple. It’s just choosing the right product, choosing the right words for your copywriting and choosing the best way to get traffic to your sales page and then converting that traffic.