Faster Smarter Better

Module 2

Objectives for this Module

This video helps bridge the transition between last month’s introduction to “Faster Smart Better” and begins to prepare you for building a solid foundation under your online business.

This video will help you decide just how involved you need or want to be, when it comes to the actual nuts and bolts of constructing the websites that will be the face of your business.

You may be shocked to learn that knowing how to build a website is not required! We will also discuss the fluid nature of online commerce, and introduce you to design elements that we will discuss further, in up-coming segments.

Hiring a webmaster is not probably something you will do everyday, nor will you need to.

You probably will not need a webmaster very often (when you are starting out) but on those occasions that you need one… Here are some of the most important tips you should consider.

You will be surprised at the wide variety of great tool options available!

Your first task will be to decide which of the up-coming tools to put in your first toolbox!

What you place in your toolbox will determine the quality of your website, and how quickly, you can accomplish tasks. A better understanding of your tools and their power will help you create, alter, and hone your website at will.

Owning the right domain is very important because it is how real people will find you on the web and it will become your brand!

You will soon understand how domain names work, where and how to research and buy them and much more.

In fact, the tips in this video will make it easy for you to pick domains, like a pro!

Your “host” is the company that will physically hold and display your website site to the world.

In the brick and mortar world, this could equate to whether the ground under you is solid or not.

Imagine, choosing to place your business, on an eroding landscape of loose, fine sand, just because it is the cheapest real estate you could find. That is no way to risk your future!

Choosing your hosting provider is very important. This video will explain what to look for and how to get a truly great deal.

Customer service is the best way to differentiate your business from everyone else on the web.

Great customer service means getting back to customers quickly (and potential customers), when they ask a question,

This level of service is how you will generate the trust with people they need to go ahead and make the purchases you want them to make.

Customer service, as you can imagine, will become a lot of work, as your business grows, however there are ways to automate much of your customer service, and still have it retain that “personal-touch” that customers love!

In this video, we will introduce you to how you can have “world class” customer service without breaking a sweat!

Why choose a website platform? – What is a website platform?

A website platform allows you to create a full functioning website that can integrate new features, or delete and change features, seamlessly with the click of a mouse; all without affecting the rest of the website.

In this video, you will see how you can set-up a website platform all by yourself, right from the administration panel of your hosting site and instantly have a site you can work with!

Collecting money from customers is the point to having an online business.

Over 100 billion dollars a year are made through online transactions via credit cards!

Therefore, the focus of this video is to introduce you to solutions that will allow you to collect payment from customers, who are comfortable paying with credit cards online, using safe, secure and automated systems.

There are many options to choose from, as you will soon learn and they are all safe, easy to implement and will allow you to accept credit card payments from your customers!

You may find that building a shopping cart for your site is an unnecessary step in building your online business.

However, having a smart shopping cart system in place is the best way to help customers make several purchases at once, and an easy way to implement smart marketing concepts, like offering coupons, etc.

You do not want a shopping cart that is overly complicated, slow working, or has too many steps, which may scare off potential customers, at the last second.

This video will help you implement sleek shopping carts that create a seamless and friendly experience that your online customer will enjoy!

You will find there are no limits, on the amount of tools that you can collect.

Moreover, simply collecting tools does not make a business profitable.

At some point, you will need to stop collecting tools and get down to work. We have given you more than enough suggestions to get you started.

In this video, we will show you the remaining few tool options to consider adding to your box.

However, by the time you are done with this video, you should have enough to begin and complete your first successful online business!


2 1 Video 1: Laying The Foundation
2 1 Video 1: Laying The F ...
2 10 Video 10: Setting Up A Web Based Shopping Cart
2 10 Video 10: Setting Up ...
2 11 Video 11: Additional Tools
2 11 Video 11: Additional ...
2 2 Video 2: Changing The Game And The Rules
2 2 Video 2: Changing The ...
2 3 Video 3: Master Of Web Masters
2 3 Video 3: Master Of We ...
2 4 Video 4: Building Your First Tool Box, And Picking Out Your First Tools
2 4 Video 4: Building You ...
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