Increase Your Web Profits by Increasing Conversions

One of the toughest challenges faced by any business with an online presence is to increase conversion – that is to generate more revenue producing activities from the same number of website visitors. Website conversions are the gold standard for Internet marketing, and are one of the toughest, but most rewarding tasks faced by serious Internet marketer.

Website conversions can take a variety of forms – an ebook download, a product purchase, a request for a quote, or a registration form completion – any desirable action that you want your visitors to take. No matter the specific focus of the marketing strategy, the ultimate goal is to inspire some sort of action form website visitors. Website hits and clickthroughs can be barometers for success for a marketing strategy, but ultimately marketers want action more than they do website views.

In reality, there is a spectrum of factors that can contribute to a visitor to a website following through with a purchase or other type of conversion. However, the most critical factor in increasing conversions on any website is communicating to your visitors that your site resolves the problem they are trying to solve. Visitors are more likely to be called to action if they have a clear understanding of the value proposition of the product or service your site is offering.

In other to accomplish this, website marketers must clearly communicate the value of their services to potential customers by the most appropriate techniques and media. By directing a portion of your marketing efforts towards creating an on-site conversion optimization strategy that clearly communicates value proposition, websites can take a big step towards increasing their website’s conversion rate and their bottom line.