Running an eCommerce website can be a great way to generate large amounts of income with product sales online. However, one of the common issues that comes with this type of website is that it can be difficult to get traffic. If you’re running an eCommerce site, you may find yourself spending a lot of money on pay-per-click or banner ads just to get people there. In some cases, you may want to explore other methods of getting traffic like organic search traffic. In order to do this, you’re going to need to utilize content marketing. Why should you use a content marketing strategy for your eCommerce website and how will it help?
Why You Need Content Marketing
Content marketing is a strategy that utilizes high-quality Web content to get people to your website. You write content that is based around keyword search terms. If your site is optimized correctly, then search engines will start to send people to your site when they search for keywords that are found in your content.
When you correctly utilize a content marketing strategy, you can get all kinds of free traffic to your website. The search engines don’t charge you to send traffic to your site. This is like getting people walking into your business without having to spend any money on advertising. In many cases, content marketing can also improve your perception in the eyes of the consumer. If you’re willing to give out free, helpful information, then they will be more likely to believe that your products or services carry good value.
Common Content Marketing Mistakes to Avoid
When you engaging content marketing, there are some common mistakes that you should try to avoid. For example, many people make the mistake of trying to cram their content full of keywords. They think that search engines want to see lots of keywords, so they write content that doesn’t sound natural. Try to write content that just has a few keywords, but is primarily designed for people to read.
Another mistake that people make is using content that has already appeared elsewhere online. Search engines hate duplicate content, and they will typically punish your site for it. If you to paraphrase content or simply copy it out right from some other source, you are going to be hurting yourself in the long run.
Making it Work
If you are interested in pursuing a content marketing strategy, there are a number of tips and tricks that you can use. For one thing, you need to be creative and put forth the best effort that you can when creating your content. You may want to consider making infographics, videos, and audio files to go along with your written content.
You may want to hire creative professionals or editors to look over your content when possible. This will bump up the quality of the content a notch. You should also publish your content on the proper platform such as WordPress, instead of just throwing the content in with your eCommerce stuff.
Once you have great content published, try to distribute it on high-quality bookmarking and directory sites. Your content should also be optimized effectively for search engines. This can be done by creating compelling information for people to see in the search engines. Then distribute your content through social media as much as possible, and you might be surprised how well your content marketing does.
Ben Sawyer is an content marketing strategist for a few small business clients from New York. These are his content marketing tips based on his experience with creating online marketing campaign for candle wholesale ecommerce website.