Let me ask you this “what’s the point of driving traffic to a website if that traffic never does anything” Answer: none.
If you don’t know what conversions are – it’s when visitors to your website take a desirable action. Now, that action may be completing a registration form, downloading e-book, or buying a purchase. In other words, conversions help you to achieve the business goals of your website.
Conversions are how customers are acquired, relationships are built, and real money is made. With all this at stake, were continually baffled by how little entrepreneurs and small businesses pay attention to increasing their online conversion rate, the percentage of people who visit your site and take a desired action.
Even the most effective traffic driving techniques can’t reach their full potential without conversion optimization And here’s the kicker – by improving your conversion rate, you increase profitable business activities without the needing to drive more traffic to your site. In other words, when your website is “conversion optimized”, it transforms visitors to leads, and leads into customers more efficiently without having to pour more money into your off-site marketing activities.
Conversion optimization is a little-known secret that the big companies leverage to help them exponentially make more money from the same number of site visitors; this is something that no business regardless of size can afford to overlook.
Learn Powerful Online Conversion Boosting Tactics
Now that you know about the importance of growing your conversion rate, what should you do next? The answer is simple…