6 Critical Elements That Every Local Business Website Needs – Infographic

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Here are the important things in creating a website for your business:

1. Clear, Concise Well Written Content

Visitors to the website are looking for a solution to a problem. Don’t just be a solution, be the best solution. Good website content has the ability to turn visitors into customers.

2. Easy-To-Find Contact Information

Over 50% of local business websites still do not have contact information listed on their homepage. Often times, this is all visitors are looking for – so make sure they can find what they need, with the least amount of clicking around.

3. Logo, Images, and Video

Your website is the digital storefront of your business. Your branding should be consistent with your storefront and business. Images and videos of your products and services help potential customers visualize what you provide.

4. A Strong Call To Action

It’s 2015 your website should be more than an online brochure. If you want your website to work for you and generate leads then you’ll need to make sure you include a relevant call to action. This compels your visitors to perform some kind of action. Do you want more estimate inquires? Then clearly state it – “Get a Free Quote” and have visitors provide the necessary info. Do you want calls instead? Then ask for it!

5. Social & Subscription Links

When visitors come to your website, encourage them to follow your social pages so you can continue to engage them in the future with useful tips, special offers or promotions, photos & videos. For maximum benefit, encourage your social followers to subscribe to your email newsletter in order to continue the conversation with your visitors.

6. SEO Structure & Content

Investing in a local SEO strategy can help your business website rank for the search terms potential customers are using to find businesses like yours. It’s important that you take your SEO structure seriously as it can cost you thousands in lost revenue if it’s not done correctly. You basically have 2 options. You can educate yourself on all things SEO related or hire an experienced professional who lives eats & breathes this stuff. It’s up to you.

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